Promotional Items

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Overview

If you want to have a successful business, then you cannot do away with promotional items. They are a great way to inform your customers and clients about what you have to offer and how your products or services can benefit them.

Promotional items can help you spread the word of your company in a surprisingly subtle way and are an effective way to increase your company's visibility.

How it Works

You can purchase promotional items from a variety of companies like GoPromos, rushIMPRINT and ePromos. Promotional items can be anything from t-shirts, pens and umbrellas to coffee mugs, stickers and backpacks. These items can be emblazoned with your company's logo and information, which helps people become familiar with your brand.

By showing potential customers who you are and what you can do for them, you can encourage them to turn away from competitors and towards you. You can also reward frequent and loyal customers with promotional items that can be obtained only by using your products. This will further spread the word of your company to all those who see these items.

For example, you can choose a bright t-shirt with your business logo on it to hand out to prospective customers at a trade show, and the free gift may turn that person and their friends into future customers.

Benefits

Promotional items help market your business in a more discreet manner than traditional methods. Since you are only generating interest, potential customers will not feel as if you are trying to trick them into coming to your store. This kind of sales tactic is not only effective, but also appreciated by media and customers alike.

Another benefit of promotional items is that you can take your pick from a wide variety of items. This flexibility allows you to get creative with your item choice and enables you to leave a strong impression on your customer.

Costs

Costs will vary depending on the nature and quantity of the promotional items you choose. Many businesses will start off with one or two items and then slowly add more as they see positive responses. This makes sense because the more money you make from your promotions, the more you may have to spend for future promotional items.

Timing

Promotional items work best when given out when a business first starts. When you are just getting to know your potential customers, a little gift item from you can encourage them to learn more about your company.

A good business tactic is to have people sign up for a mailing list in order to receive a promotional item, which will allow you to keep customers up to date with your company.

Also, as your company grows, it is a good idea to hand out goodies whenever you are introducing a new product or service.

Last Updated: December 19, 2011
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