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Product Placement

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When you are in business to make money from a particular product, the key is to get as many people as possible to see what you have to offer. This can be accomplished in many different ways, but one of the most effective and popular is product placement. When you get your product into television and movies, you expose those audiences to what you have to offer. Not only will you be able to target larger groups of customers, but you will also have a captive audience who cannot help but see your product.

How it Works

The first step is to talk to the producer of the show you have in mind and pitch your product. Your product should be something that already relates to the show or something that the target audience might be interested in seeing. It is important to encourage the producer to see your product as something that will enhance their project, not detract from it.

If you get a chance to be on the program, you will need to bring in a press package for your business as well as samples of your product. If all goes well you can sign a contract and agree on how your product will be used. Finally, it is a good idea to check with local television studios and news programs before moving on to movie production companies and larger venues.


There are a number of benefits to product placement. The first and most obvious benefit is that people are more likely to watch a movie or television show than they are a commercial. As a result, the audience is not going to miss the product you have placed in a show or movie. Since so many people have digital television, it is far too easy for people to simply skip over advertisements, but with product placement they cannot miss you.

Another benefit is that you can choose a television show or movie that is already geared to your target customer. By doing this you will be marketing to the exact customer you desire, increasing the odds of the product placement being effective.


The costs for product placement can be steep. Depending on the show or movie your product is placed, you can spend thousands of dollars to get your item featured. After all, there are many items vying for a chance to be in the spotlight!

You can reduce your costs by placing your product in audio shows like podcasts or radio programs, so you may want to look into those options if your budget is a concern. In some cases, especially if your product is very popular, a production company may want to pay you for the opportunity to use your item.


The best time to use product placement is when you need to advertise your product to a mass audience. It is the ideal solution for companies who want to brand their product and piggyback the popularity of a show or movie.

Last Updated: December 19, 2011
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