Newspaper Advertising

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Overview

With phenomenal changes occurring in the world today, it seems like the newspaper has become more important than ever. Whether we turn to newspapers for information on our plunging stocks or to find jobs, newspapers hold an important place in our day-to-day lives.

Sure, more and more people are turning to newspaper websites to keep abreast of current happenings, but these sites also come with a place for advertising your business. People still bank on newspapers, so you can establish your presence through them.

How it Works

In order to get started with newspaper advertising, you should get in touch with the local newspaper in your area to see what they can offer. Their advertising department may have certain regulations in terms of what you have to provide and what items they might not choose to advertise in their paper. You then need to create your advertisement and submit it to them before the deadline. You have to come up with an advertisement that catches the reader's attention. Run the ad in as many paper editions that you can afford to maximize your exposure.

Benefits

The biggest benefit of newspaper advertising is its ability to connect with a large number of people living a local community. When you are running a business within a community, newspapers help to promote your reputation and they may guide customers to your place. Instead of marketing to people who may never come by your business, you can advertise to prospective customers living right around the corner. Things that are advertised in the newspapers or on online news sources seem to be more legitimate and have more validity than any other marketing tactic. This further encourages readers to pay heed to what you have to say.

Costs

The main concern with newspaper advertising is that it is a tad costly. As advertisements are a major source of revenue for newspapers, you need to pay for your space in the pages. If you want your ad to feature in a more popular section, you will have to pay more. You can control your costs by limiting the size of your advertisement, but you can still expect to pay a fairly high amount of money for an advertisement that runs in the daily paper, and even more in the weekend edition.

Timing

The best time to run your advertisement would be during holidays and certain seasons when more people are likely to view it. The time to place your ad also depends on the nature of the business. Some may have to advertise all through the year, while others can advertise on special occasions like discount sales, anniversary celebrations, or when introducing a new product. Christmas season is considered as the best shopping season. Most retailers spend heavily on advertising during this period.

Last Updated: December 21, 2011
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